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Revolutionary new book on innovation mastery.

Revolutionary new book on innovation mastery.

The growth secrets of the best organizations.


In his brilliant new book, Nick Webb has identified a powerful truth: sustainable innovation isn’t an accident, an investment or one-time push, but rather a company-wide operating system that infuses everything from your culture to the way you make decisions. In this new age of AI, algorithms and automation, our capacity as human leaders to deliver on the innovation mandate has never been more important – for growth and our survival.

Mike Walsh

Global Futurist and Author of The Algorithmic Leader: How to Be Smart When Machines Are Smarter Than You

Real-World Experience

As a successful medical product inventor, I’ve had to learn the principles of innovation the hard, and expensive way! This book shows leaders how to leverage innovation principles within the bureaucracy of an organization from Nick’s real-world experience. Great book!

Matti Palo, M.D.

Orthopedic surgeon and medical product inventor

Powerful Book

In a time of massive market disruption, leaders, managers and CEOs realize that innovation has become the new organizational mandate. This powerful book will show you and your team how to lead your market in breakthrough market-leading innovations. 

Josh Linkner

New York Times bestselling author

Best Teacher

Innovation is a learned skill. The best teacher I know is Nick Webb. If you want to innovate you need this book!

Chester Elton

New York Times best-selling author

Nails It!

Nicholas Webb nails it in The Innovation Mandate! Today leaders need crisp, critical insight into the current opportunities for innovation in what I call the ‘era of acceleration’ – this book provides a path for navigating our faster future!

Jim Carroll


Free Book
by Nick Webb

Get the 150-page Innovation Leadership eBook FREE a ($29.95 value) when you preorder the Innovation Mandate before September 1st 2019

This is a FULL digital copy of Nick Webb's book on how to lead innovation and disruption (Value $19.95 per copy). This is not an e-book, rather this is a complete full manuscript.

What is this groundbreaking book about?

We hear a lot about disruption these days. We hear how it’s getting stronger and has wiped out entire companies and even industries. It’s generally portrayed as your enemy, like Godzilla stomping his way through the city, smashing everything in sight.

This book takes a closer look at disruption and breaks it down into its component pieces—The Five Faces of Disruption. You might say, we de-mystify it and make it less scary. What’s even better, you’ll see that disruption can be your best friend—but only as long as you’re the one doing the disrupting!

Download info packet.


Coming from HarperCollins Publishers in Fall 2019.

The Innovation Mandate is Nicholas Webb’s newest and most eagerly anticipated book. For two reasons, The Innovation Mandate will be required reading for every business leader.

1. The rate of change in business and technology is accelerating. The innovation cycle time has both sped up and gotten deeper. This means the amount of human energy and resources you and your organization need to invest in keeping ahead of the pack has gone up.

2. The severity of disruption is increasing. The disruptive forces that can obliterate a company are more powerful than ever before. As a result, the lifespan of the average company is decreasing.

The future will be challenging, but you and your organization need not fall victim to the innovations of others. You can play the same game… and win.

In this groundbreaking book, Nicholas shows leaders how to harness the power of innovation every day and in every corner of the organization. He de-mystifies innovation and reveals the secrets to capturing the valuable new ideas that employees, vendors, and even rivals produce, and then putting those new ideas into practice for profit.

He shares the Three Key Elements of Innovation – Act, Make, and Impact – that comprise the Innovation Ecosystem and are the foundation for sustained, profitable innovation.


The Four Levels of Innovation on the risk/reward scale:


These really aren’t innovations, merely distractions.

The small steps that, when added up over time, can result in massive innovation.


The innovations that change the market.


The inovations that can put competitors out of business.


The many sources of innovation.

You’ll learn about the many sources of innovation, including from the lab, accidental discovery, collaboration with partners, crowdsourcing, and open innovation. And the importance of the Three C’s – commitment, customization, and creativity.           

There’s so much more! Written in down-to-earth language, the book is packed with real-life examples of companies that have achieved amazing success by consistently innovating, as well as a few cautionary tales of those who failed to innovate and who perished.

You’ll find The Innovation Mandate will become your trusted advisor and guide as you build your innovation pipeline and initiate a steady flow of new value that serves your organization’s mission and customer.

Some of Nick’s clients.

More books by Nick.